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Pink Lining was the brainchild of a husband and wife team who identified a huge gap in the market for fashionable yet functional changing bags. They created what became the ‘Must-have’ bag of the maternity industry with the cupcake adorned ‘Yummy Mummy’ amongst others! The designers were in a perfect position to know what parents needed from a Baby Changing Bag as they were parents themselves to initially one child, but that one child later became four young children over the years.