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Say hello to Joie, a UK group of friends and parents with one simple mission: to share joy with new parents worldwide.


Our commitment to the highest standards of design, engineering and safety means that we are accountable for everything we produce. All Joie products are manufactured in our ISO 14001 environmentally-friendly and state-of-the art facility.


We draw on decades of industry experience that stems from our devotion to do what is right for parents, children and the environment. Over-protection is our goal — so we go above and beyond to make sure each employee is in a secure and healthy workplace. We serve and protect them and the environment, and we give back every chance we can, donating over 5,000 strollers to mobility impaired children each year, and giving thousands of children who were hard-of-hearing or profoundly deaf, the ability to hear.


Our high quality gear is versatile, and loaded with features that grow right along with little ones. The motivation behind our product design is to develop high-quality and affordable products with the parent’s needs as the driving force. That is why our extensive, award-winning product line is intentionally designed with “simply brilliant” features in mind – making life with children less work and more fun.

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