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We are a Swedish family-owned business, started in 1961 by Björn Jakobson. Our business concept was at the time, and still is: "To make day-to-day life easier for parents of small children by developing safe and innovative products of the highest quality for children up to three years old."


At BabyBjörn, we strive to make day-to-day life easier for families with children around the world and make the most important years of life even more fun. We are curious, constantly see new opportunities and always work on the basis of our unique safety and quality philosophy.


Our attitude is that, instead of having to buy lots of products for their small children, parents should instead only really need to buy a small number, that really work and that will last a long time in good condition. Safety, quality and design are our core principles and a lot of thought and care is put into every product. 


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