Prince Lionheart designs, manufactures but not just anything – they pride themselves in making products that matter, is safer or just plain better. Their passion and love of what they do is in the detail. They don’t do things simply for the bottom line; they do things because they’re the right things to do. Prince Lionheart is committed to creating products that make a difference to families all over the world: where the quality of the item outweighs the price you pay. There’s the flawless parenting you see on TV and then there’s reality. At Prince Lionheart, they focus on the reality.