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Purflo launched its first product in 1996 and is the UK’s original baby safe sleep brand. Purflo was started by concerned new parents who wanted to create cleaner, safer and healthier sleeping environments for babies. Today, Purflo is still driven by its founding principles of safe sleep. The brands entire range is designed by safe sleep baby product experts. Purflo always goes the extra mile by ensuring its products are made from using hypoallergenic materials, safe sleep guidelines and extensive consumer research. At Purflo we believe baby sleep should be safe and sound and that’s why we only develop carefully selected products that parents can trust.