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Ickle Bubba is the award-winning baby brand that believe children’s products should not only be functional and practical but stylish and fashion-forward too. And best of all, with Ickle Bubba, you can have it all but an affordable price. Music to parents’ ears, right? Since 2013, Ickle Bubba have worked tirelessly to give mums and dads more choice, no matter their lifestyle or budget. Whether you’re looking for a travel system, cot, or car seat – Ickle Bubba is quality you can trust.

When you buy something for your baby, you want to be confident that it’s going to last – Ickle Bubba’s rigorous testing on their products assures this. You and your cherub can ride the adventure with a set of enviable and functional wheels from Ickle Bubba’s collection of strollers. And why not let Ickle Bubba be there for your bub from the beginning with their child car seats that make every road trip or nip to the shop a safe and comfortable experience. Ickle Bubba is now also paving the way with their furniture sets for littluns – opt for the heritage look with the Snowdon collection or Scandi cool with the Tenby range.

Having a little one is a big step but with Ickle Bubba by your side, you can have peace of mind that you’ll get it just right.

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