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Silver Cross have been creating magical memories for families for over 140 years. Since their humble beginnings in 1877 in a workshop on Silver Cross Street, they have established themselves as a baby brand founded on uncompromising quality, painstaking craftsmanship and practical design. From prams to car seats, and not to mention the timeless Silver Cross Heritage collection, each and every product has been crafted with you and your precious angel in mind.
Silver Cross and their values have helped establish the brand as one of the leading international manufacturers in baby products. Dubbed the “Rolls-Royce” of prams, their collection of prams are uniquely special. If you’re looking for complete convenience, the Silver Cross Wayfarer is perfect for navigating busy city streets. For the style-conscious parents, the Silver Cross Dune – the contemporary and compact urban travel system – is living proof that style and functionality can go hand in hand. Or if you’re planning outdoor adventures with your sweetheart, the Silver Cross Reef will give you both the freedom to explore with no bounds thanks to its multi-terrain features. And don’t forget to add the finishing touches to your baby’s nursery with Silver Cross nursery furniture to make their room picture-perfect.
Intelligently designed and rigorously tested, trust in Silver Cross and they will never let you and your little one down.
R62786
Warning: Last items in stock!
Welcome to the family
Travel in complete safety and comfort with Approach Plus 360. Silver Cross’ multi-stage car seat, suitable from newborn to 19.5kg (approx. 4 years old), will transport your little passenger in the optimal travel position thanks to its market-leading inner seat recline system. Secure to the Base Plus 360 (sold separately) with a 360° rotation, ISOFIX fitment, and AgeLock rotation switch for easy, stress-free boarding every time.
Driven by a commitment to excellence, safety, and exceptional design, Approach Plus 360 proudly achieved the 2025 Red Dot Award – an international symbol of design innovation and leadership.
First class comfort as the only dual-reclining seat on the market - Approach Plus 360’s innovative inner seat recline offers dual functionality, ensuring your little one travels in the optimal position, even on longer journeys. From their very first ride home to their toddler years, Approach Plus 360 adapts to every stage of their growth, supporting children from birth up to 19.5 kg.
Effortless 360° rotation for easy on and off-boarding - The Base Plus 360 (sold separately) is built for convenience and flexibility, featuring a smooth 360° spin that makes loading and unloading your child easier. Compatible with Approach Plus 360, it enables easy rotation for a hassle-free transition between rear- facing and forward-facing positions as your child grows.
Always active, integrated side impact protection - Silver Cross’ multi-stage car seat offers complete peace of mind and protection thanks to its ‘always active’ side impact protection system designed with intelligent shock-absorbing technology. As well as being approved to the latest R129/04 safety standard, Approach Plus 360 is also tested above and beyond regulation to ensure superior safety on every journey.
Unmatched comfort and tailoring - Crafted with naturally soft bamboo, breathable jersey, and inbuilt seat ventilation for added airflow, Approach Plus 360 will help to regulate your child’s temperature on every ride. Approach Plus 360 is elegantly stylish, with sophisticated tailoring fitting seamlessly into your vehicle’s interior.
Adapts as your baby grows - Securing your little one is effortless with the EasyFit sprung harness, designed to prevent tangled straps underneath your wriggling toddler. Approach Plus 360 adapts as your child grows, featuring 10 adjustable headrest positions and naturally soft bamboo inserts for lasting comfort and support.
One base, two seats - The Base Plus 360 (sold separately) offers a futureproof ride for your little one. Compatible with both Glide Plus 360 and Approach Plus 360, the 360° rotation makes getting your child in and out of your vehicle easier than ever. With an AgeLock rotation switch, your child will travel in the safest position through their early years.
Below shipping times only apply to items dispatched from the Kiddies Kingdom Warehouse. (Exclude Direct Deliveries)
Disclaimer;
• We reserve the right to cancel any order due to shipping logistics
Next Day Deliveries
These are items which are generally IN STOCK, and held in our warehouse. If you place your order before 3pm we are able to dispatch these items the same day. Your order should therefore be with you the following working day depending on your location.
Direct Deliveries
Our direct delivery orders come directly to you from our suppliers. Our direct delivery orders will have a lead timescale at the time of order, on occasion our suppliers do deliver sooner than this. Should they encounter any delays we will endeavour to contact you as soon as possible to advise you of this and to discuss options and next steps. As these are dispatched from our supplier, Courier's policies may vary. Please see the delivery disclaimer on the product page which will outline the delivery procedure and timescale for each individual direct delivery Item.
5-10 Working Days/7-12 Working Days/2-3 Weeks
These products are available with the supplier and will be reserved for you, we aim to deliver your order to you within the timescale quoted. Your order status will show as awaiting stock until we receive the product in our warehouse. As soon as your order is with us, this will be dispatched to you on a standard delivery service. The estimate delivery dates provided on these items are subject to change.
Pre-Orders
These products are not in stock with us or our suppliers however the supplier has an indication as to when they will have stock available, and they estimate the delivery date with us. Any order placed under this status will reserve the product for the first shipment that is delivered to us from the supplier. They estimate to have the product delivered to you by the estimated date given when your order is placed. The estimate delivery dates provided on these items are subject to change.
These are the correct timescales for Mainland UK. Delivery outside of the mainland UK does add up to 72 hours.
All deliveries will receive an update once dispatched from our warehouse followed by tracking information provided by either ourselves and our courier or, if on direct delivery, from our suppliers and their couriers.
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