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Silver Cross have been creating magical memories for families for over 140 years. Since their humble beginnings in 1877 in a workshop on Silver Cross Street, they have established themselves as a baby brand founded on uncompromising quality, painstaking craftsmanship and practical design. From prams to car seats, and not to mention the timeless Silver Cross Heritage collection, each and every product has been crafted with you and your precious angel in mind.
Silver Cross and their values have helped establish the brand as one of the leading international manufacturers in baby products. Dubbed the “Rolls-Royce” of prams, their collection of prams are uniquely special. If you’re looking for complete convenience, the Silver Cross Wayfarer is perfect for navigating busy city streets. For the style-conscious parents, the Silver Cross Dune – the contemporary and compact urban travel system – is living proof that style and functionality can go hand in hand. Or if you’re planning outdoor adventures with your sweetheart, the Silver Cross Reef will give you both the freedom to explore with no bounds thanks to its multi-terrain features. And don’t forget to add the finishing touches to your baby’s nursery with Silver Cross nursery furniture to make their room picture-perfect.
Intelligently designed and rigorously tested, trust in Silver Cross and they will never let you and your little one down.
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Welcome to the family
Travel in complete safety and comfort with Approach Plus 360. Silver Cross’ multi-stage car seat, suitable from newborn to 19.5kg (approx. 4 years old), will transport your little passenger in the optimal travel position thanks to its market-leading inner seat recline system. Secure to the Base Plus 360 (sold separately) with a 360° rotation, ISOFIX fitment, and AgeLock rotation switch for easy, stress-free boarding every time.
Driven by a commitment to excellence, safety, and exceptional design, Approach Plus 360 proudly achieved the 2025 Red Dot Award – an international symbol of design innovation and leadership.
First class comfort as the only dual-reclining seat on the market - Approach Plus 360’s innovative inner seat recline offers dual functionality, ensuring your little one travels in the optimal position, even on longer journeys. From their very first ride home to their toddler years, Approach Plus 360 adapts to every stage of their growth, supporting children from birth up to 19.5 kg.
Effortless 360° rotation for easy on and off-boarding - The Base Plus 360 (sold separately) is built for convenience and flexibility, featuring a smooth 360° spin that makes loading and unloading your child easier. Compatible with Approach Plus 360, it enables easy rotation for a hassle-free transition between rear- facing and forward-facing positions as your child grows.
Always active, integrated side impact protection - Silver Cross’ multi-stage car seat offers complete peace of mind and protection thanks to its ‘always active’ side impact protection system designed with intelligent shock-absorbing technology. As well as being approved to the latest R129/04 safety standard, Approach Plus 360 is also tested above and beyond regulation to ensure superior safety on every journey.
Unmatched comfort and tailoring - Crafted with naturally soft bamboo, breathable jersey, and inbuilt seat ventilation for added airflow, Approach Plus 360 will help to regulate your child’s temperature on every ride. Approach Plus 360 is elegantly stylish, with sophisticated tailoring fitting seamlessly into your vehicle’s interior.
Adapts as your baby grows - Securing your little one is effortless with the EasyFit sprung harness, designed to prevent tangled straps underneath your wriggling toddler. Approach Plus 360 adapts as your child grows, featuring 10 adjustable headrest positions and naturally soft bamboo inserts for lasting comfort and support.
One base, two seats - The Base Plus 360 (sold separately) offers a futureproof ride for your little one. Compatible with both Glide Plus 360 and Approach Plus 360, the 360° rotation makes getting your child in and out of your vehicle easier than ever. With an AgeLock rotation switch, your child will travel in the safest position through their early years.
The below delivery options and delivery times only apply once your order is in stock with us. Your order may be on a lead time or pre-order so once the stock is with us, these are your delivery options and timeframes.
Standard Delivery
*These charges are location dependant, please see our Delivery Info Page for more information
Express Delivery
Our Express Delivery Service is available for £5.99 and can be selected at checkout on eligible products.
The delivery estimate displayed on each product page shows when your item is expected to arrive into stock. All lead times provided are estimates and are based on working days (Monday–Friday, excluding public holidays).
In Stock
Items showing as available for Next Day Delivery are held in our warehouse and can be dispatched the same day when ordered before 3:00pm (Monday to Friday) if you choose the Express service at checkout.
Direct Delivery
Some products are shipped directly from the manufacturer. The estimated delivery timescale will be displayed on the product page.
Supplier Stock Lead Times
Some items are available from our suppliers and are ordered specifically for you. Delivery times vary by product and are clearly displayed on the product page.
Pre-Order Items
Pre-order products can be reserved before they arrive back in stock.
Where an estimated availability date is provided, this is supplied by the manufacturer and may be subject to change. If there are any significant delays, our team will contact you with an update.
If your order contains items with different lead times, your order will normally be dispatched together once all items are available. This means your estimate delivery date for the full order will be based on the longest lead time in your basket.
If you would prefer available items to be sent sooner, please contact our customer service team who can arrange this for you.